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Sponsorship performance report

Compare sponsored (paid) vs non-sponsored (organic) applications and hires by source. Tells you whether your paid sourcing dollars are working.

Where to find it
Main menu → Reports → Sponsorship tab
Who can use it
Recruiters, marketing, finance
Direct URL
https://app.nextal.com/apps/reports?tab=jobApplications#source-sponsorship

Every chart on this page respects the date filter at the top right (Last 365 days / Last 30 days / Last 7 days / custom range). KPI cards that mention a fixed window like “365d” keep their own window regardless — they’re always-on benchmarks. Click Export PDF at the top to download the current view.

Sponsorship KPIs (4)

Four sponsorship KPI cards: Sponsored apps / Non-sponsored apps / Sponsored hires / Sponsored hire rate

KPI: Sponsored applications

Total applications received from sponsored sources (paid postings) in the date range.

KPI: Non-sponsored applications

Total applications from non-sponsored (organic) sources in the range. Career page direct, organic search, employee referrals, etc.

KPI: Sponsored hires

How many of the sponsored applications ended up hired.

KPI: Hire rate (sponsorship)

Percentage. Sponsored hires ÷ sponsored applications. A 5% hire rate on sponsored sources is your conversion benchmark.

How to use these four together. If sponsored apps are 60% of total but sponsored hires are 80% of total, paid is over-delivering — keep spending. If sponsored apps are 80% but sponsored hires are only 30%, paid is bringing in low-quality volume — re-tune targeting.

Chart: Job applications by source (stacked)

Applications by source — stacked horizontal bars split into sponsored vs non-sponsored segments

What it shows. A stacked horizontal bar chart. Each row is one source (LinkedIn, Indeed, Career page, etc.). Each bar is split into two segments: sponsored vs non-sponsored.

Question it answers. “Where do my paid impressions land?”

How to read it. A source that’s 100% sponsored = a paid-only channel (e.g. Indeed sponsored posting). A source that’s 100% non-sponsored = pure organic (e.g. employee referral). Mixed = some posts on that source are boosted, others organic.

Chart: Hires by source (stacked)

Hires by source — stacked horizontal bars of hires, split sponsored vs non-sponsored

What it shows. Same shape as Applications by source, but the segments measure hires instead of applications.

Question it answers. “Where do hires actually come from?”

How to read it. Compare the two charts directly. A source with a long Apps bar but a short Hires bar = high traffic, low conversion. A short Apps bar with a tall Hires bar = a quality channel — invest more.