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Career page analytics report

Who visits your career page, where they come from, and what devices they use.

Where to find it
Main menu → Reports → Career Page tab
Who can use it
Marketing, recruiters, anyone with access to reports
Direct URL
https://app.nextal.com/apps/reports?tab=careerPage

Every chart on this page respects the date filter at the top right (Last 365 days / Last 30 days / Last 7 days / custom range). KPI cards that mention a fixed window like “365d” keep their own window regardless — they’re always-on benchmarks. Click Export PDF at the top to download the current view.

Section 1 — Visitor volume

Eight KPI cards covering two dimensions of traffic: every visit and unique visitors.

Visit KPIs: Total / 365d / 30d / 7d

Four visit KPI cards: Total / 365d / 30d / 7d page views

What they show. Counts every page view. Same visitor counted twice = 2.

Question it answers. “How busy is the career page right now?” Use the 7d card as your live pulse.

Unique visitor KPIs: Unique / 365d / 30d / 7d

Four unique-visitor KPI cards: Unique total / 365d / 30d / 7d distinct browsers

What they show. Counts distinct browsers (deduped via fingerprinting). Same visitor counted twice = 1.

Question it answers. “How many real people saw this?”

How to read it. Divide Total visits by Unique visitors — high ratio (e.g. 5 visits/unique) means a small audience returning often. A low ratio (close to 1) means each viewer comes once.

Section 2 — Geographic breakdown

Chart: Visitors by country

Visitors by country — horizontal bar chart, one bar per country

What it shows. Horizontal bar chart. One bar per country, length = number of visits.

How to read it. If you’re hiring locally, foreign traffic might still matter for diaspora hiring; if your top country is unexpected (e.g. a country you don’t hire in), you may be paying for irrelevant ad impressions.

Chart: Visitors by region

Visitors by region — horizontal bar chart, one bar per region/state/province

One bar per region/state/province within the visited countries.

Chart: Visitors by city

Visitors by city — horizontal bar chart, one bar per city

One bar per city. The finest geographic resolution available.

Chart: Visitors by source

Visitors by source — horizontal bar chart, one bar per referrer source

What it shows. Horizontal bar chart. Each bar = a referrer source (LinkedIn, Indeed, your company website, direct, organic search, etc.). Length = visits from that source.

How to read it. Big organic-search bar = strong SEO. Big paid-LinkedIn bar = LinkedIn ads working. Tiny direct bar = few people know your URL by heart (which is normal).

Section 3 — Device & browser

Chart: User agent

User agent — bar chart of visits grouped by browser and version

Bar chart of visits grouped by browser+version (e.g. Chrome 124, Safari 17). Mostly useful for technical compatibility — if you see a long tail of old browsers, your page should still render correctly there.

Chart: Device class

Device class — bar chart split between desktop / mobile / tablet

What it shows. Visits split between desktop / mobile / tablet.

How to read it. A mobile-dominant audience means your career page needs to be mobile-perfect — long forms, hover effects and dropdowns must work on touch.

Chart: Operating system

Operating system — bar chart of visits by OS (Windows, macOS, iOS, Android, Linux)

Visits by OS (Windows, macOS, iOS, Android, Linux). Often correlates with device class but useful when targeting professional vs personal audiences (Windows skews more corporate; iOS more personal).