LinkedIn — Language by location
Language by location rules decide which language(s) each job is posted in on LinkedIn, based on the job’s province or country. This is useful, for example, when a Quebec job should only appear in French on LinkedIn, while an Ontario job should only appear in English.
These rules add to the Job posting mode (Merged or Split by language) without replacing it: the rules decide which languages are allowed for a job; the posting mode decides how those languages are emitted on LinkedIn. For the general integration setup, see the LinkedIn page.
What it does
- Restricts a job’s posting languages on LinkedIn based on its province or country.
- Applies to LinkedIn only — other syndication channels (including Indeed) are not affected.
- Works with an ordered list of rules, evaluated top to bottom: the first rule that matches wins.
- Leaves the default behavior intact: a job that matches no rule is posted in all supported languages.
Prerequisites
- At least two supported languages in your account for language filtering to have a visible effect.
- Jobs whose address provides a recognized province or country (Canada or USA) so the rules can match.
How to configure
- Go to Administration → Integrations and find the LinkedIn card.
- Click Edit to open the configuration panel. The panel opens straight to the Job posting mode and the Language by location section (no enable checkbox to tick).
- Under Job posting mode, choose Merged or Split by language depending on how you want the allowed languages emitted.
- In the Language by location section, click Add rule. A new numbered row appears.
- In the Country column, choose Any, Canada, or USA.
- In the Province column, choose Any or a specific province. The province list is filtered by the selected country (choosing USA leaves only Any).
- In the Languages column, select the language(s) allowed for jobs matching this rule (for example, French only).
- Repeat steps 4–7 to add more rules.
- Reorder rules with the up / down arrows to set their evaluation order. Rule #1 is evaluated first; the first one that matches wins.
- Click Save.
Example
A Quebec staffing agency wants its Quebec jobs to appear only in French on LinkedIn, its Ontario jobs only in English, and all other jobs in both languages. The account supports French and English.
| # | Country | Province | Languages |
|---|---|---|---|
| 1 | Canada | Quebec | French |
| 2 | Canada | Ontario | English |
| (no rule) | — | — | French and English (default) |
With this rule set:
- A Quebec job matches rule #1 → allowed in French only.
- An Ontario job matches rule #2 → allowed in English only.
- An Alberta job (or any other location) matches no rule → allowed in both languages.
Impacts
Here is what is actually published to LinkedIn for a Quebec job authored in both French and English, by posting mode, with and without rule #1 (“Quebec → French”).
| Situation | Merged mode | Split by language mode |
|---|---|---|
| Without the rule (default) | One posting containing both French and English. | Two postings: one French and one English. |
| With the “Quebec → French” rule | One posting in French only. | A single French posting — no English posting. |
From a job seeker’s point of view on LinkedIn:
- Without the rule, the Quebec job also appears in English (a bilingual posting in Merged mode, or a separate English posting in Split by language mode).
- With the rule, the same job only appears in French. No English version is visible.
When a job is not posted at all
The languages allowed by a rule are then intersected with the languages the job actually has content for. If there is no content in an allowed language, the job is not sent to LinkedIn.
Example: with the “Quebec → French” rule, a Quebec job whose description exists only in English matches no allowed language. As a result, it is not posted to LinkedIn at all — a job seeker will see it neither in French nor in English. To publish it, add a French version of the description (see Multilingual description authoring).
How ordering works
- Rules are evaluated top to bottom.
- The first rule that matches the job is applied; later rules are ignored for that job.
- Put the most specific rules at the top and the most general ones at the bottom. For example, a “Canada → Quebec” rule should come before a “Canada → (Any)” rule, otherwise the general rule would also capture Quebec jobs.
Tips and caveats
- No default rule needed. A job with no match is already posted in all supported languages.
- Locations are recognized for Canada and the USA. Canadian provinces and territories, along with common variants (“QC”, “Québec”, “Quebec”), are normalized to a single value. An unrecognized value matches no rule that requires it.
- Check the content languages. A rule that only allows a language the job has no content for prevents it from being posted to LinkedIn at all. Make sure the affected jobs have a description in the allowed language — see Multilingual description authoring.
- The posting mode still applies. The rules decide which languages are allowed; Merged / Split by language still decides the number of postings. See the LinkedIn page.
- Sending to LinkedIn still depends on site selection. A job must also be targeted to LinkedIn when it is published — see Job publishing and syndication.