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Client reports

A full analytics dashboard scoped to one client — applications volume, recruitment funnel, source breakdowns, visitor analytics, recruiter performance. Date-filtered, with a PDF export.

Where to find it
Client profile → Reports tab
Who can use it
Anyone with access to clients and reports.
Direct URL
https://app.nextal.com/clients/<ID>?tab=reports

The Reports tab is a self-contained analytics dashboard for one client. Same charts as the global Reports section, but every number, chart and KPI is scoped to this client’s data only. Use it for client-by-client reviews, quarterly business reviews, or any conversation that needs to be backed by data.

The full Reports tab. Date filter at the top; sections of KPIs and charts cover everything from volume to visitor analytics.

The date filter

At the top of the tab, a date filter controls which data appears in every section below.

Quick range buttons

Three preset buttons: Last 7 days, Last 30 days, Last 90 days. The active button is highlighted in blue. Default when you first open the tab: Last 30 days.

Custom date range

If the presets don’t fit, use the date picker to pick a specific from-to range. The picker keeps both ends populated even when you haven’t picked yet.

The filter syncs with the URL

Your date selection is stored in the page URL. Share the URL with a teammate and they’ll see exactly the same data scope you did.

Export the whole tab as a PDF

An Export PDF button at the top right captures the entire Reports tab — every chart, every KPI, every visualization — as a single PDF. Useful for client reviews where you want to share the data without giving Nextal access.

Section 1 — Volume & trends

KPI cards at the top, trend charts below. The per-day chart helps spot weekly or seasonal patterns.

Four KPI cards at the top of the section:

  • Total applications — every application ever received for this client
  • Last 365 days — applications received in the past year
  • Last 30 days — applications received in the past month
  • Last 7 days — applications received in the past week

Below the cards, two charts: Applications per month and Applications per day. Both show how application volume changes over time within your selected date range. Useful for spotting seasonality, the impact of a marketing campaign, or whether your sourcing is improving.

Section 2 — Pipeline & flow

How candidates move through your pipeline. The funnel shows drop-off at each step; the flow chart shows transitions between statuses.
  • Recruitment funnel — every status step in your application workflow with a count of applications that reached it. Helps you spot where candidates are dropping off.
  • Status flow charts — visualises transitions between statuses (who moves from screening to interview, from interview to offer, from offer to hire).

Section 3 — Source & sponsorship

Where your applications and your hires actually come from. The two charts may not match — many applicants, few hires from one source.
  • Applications by source — bar chart showing how many applications came from each source (career page, LinkedIn, referrals, sponsorships, etc.).
  • Hires by source — same shape but counting hires instead of applications. The mismatch with the previous chart is often more informative than the numbers themselves.
  • Sponsorship report — a per-client sponsorship dashboard (cost per click, cost per application, cost per hire if available) reused verbatim from the global sponsorship report.

Section 4 — Outcomes & reasons

Why candidates were declined or denied. Useful for spotting patterns — too-low salary expectations, wrong skill set, etc.
  • Decline reasons — why candidates declined offers (better offer, location, salary, etc.).
  • Deny reasons — why your team rejected candidates (skills, experience, culture, etc.).

Section 5 — Productivity & process

Three KPIs at the top, two charts below. Time-to-hire is the headline metric for most agencies.
  • Time-to-hire, time-in-pipeline, hires-per-recruiter KPIs
  • Interview types — pie / bar chart of phone vs. video vs. in-person interviews
  • Pipeline conversion — what percentage of applications convert to hires at each step

Section 6 — Recruiter performance

Per-recruiter stats. Helpful for team retros and individual coaching conversations.

Per-recruiter breakdown of activity on this client account. Helps spot who’s owning what, who needs help, and who’s the rockstar.

Section 7 — Visitor analytics

Where the people viewing your client’s career page actually live and how they found it. Visitor data is all-time, not affected by the date filter.

Where the traffic to this client’s career page is coming from:

  • By country
  • By region (province / state)
  • By city
  • By source (organic search, social media, direct, referral, etc.)

Note: visitor analytics show all-time numbers, not filtered by the date selector at the top. Visitors are a different data source from applications.

Who can do what

What you want to do

What you need

View the Reports tab

Access to clients and reports

Change the date filter

Same

Export to PDF

Same

Tips

  • Use the URL to share a snapshot. If you’ve set a custom date range, copy the page URL and send it — your teammate sees exactly the same numbers.
  • PDF export = quarterly business review. Most agencies generate one of these per client per quarter. The PDF captures the whole dashboard in one document.
  • The funnel exposes coaching opportunities. If a recruiter consistently drops candidates between two specific statuses, that’s a process problem worth fixing.
  • Source mismatches are gold. If LinkedIn brings 60% of applications but only 20% of hires, you may be spending money attracting the wrong fit. Compare the two source charts.